Advertising words that sell. To check out the book on Amazon (paid link) click here.

• Advertising words that sell In other words, words that not only make the reader want to attend your training, but also makes them sign up. This article highlights words that are the most effective when marketing your business. Need help thinking of marketing words to sell your product? See below to find powerful marketing ideas and phrases to get your customers buying today! These targeted words are perfect for creating effective ad headlines that sell. Filled with thousands of words and phrases, this book offers a valuable resource for anyone looking to improve their copywriting skills and create effective messaging that resonates with their target Mar 19, 2024 · The Importance of Storytelling in Selling. With good research showing that injecting specific phrases into your headlines can boost share-ability levels by up to 500%, you have all the more reason to take an interest in perfecting your cra Sep 10, 2019 · The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Let our automated software simplify your sales process. Jan 2, 2025 · Power words come in various flavors, each designed to tap into different aspects of human psychology. It should convey the company’s unique selling point in just a few words. They’re the secret sauce behind successful marketing campaigns that make millions. As a marketer, you want to be on the winning team. Chances are, specific words influenced your decision. Words Which Make You Sound Ancient; Words Which Nobody Words That Sell Content marketing is all about timing. Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. When you do business with us be rest assured that you are free to explore without any obligation or commitment on your part. THE. ” Jan 1, 2021 · Some words are better than others for selling. Replace negative words or add new ones with attention-grabbing words with positive implications. Incorporating them into your marketing copy can significantly boost your conversion rates. The very first word is You. Fortunately, you do not need to re-invent the wheel. It should reinforce the brand’s values, tone, and Mar 3, 2025 · Richard Banyan’s “Words that Sell” is a popular resource that lists many of the greatest words in the history of sales and marketing. You need to get a bit creative when selling a small listing. A simple way to make that clear is by using the word "you" as much as possible. You want to use words that sell when you are writing your listing description, marketing materials, or communication with buyers. By carefully selecting impactful words, advertisers can create a memorable experience for the readers, leaving a lasting impression. The use of “yet” “Yet” is an excellent word to keep in your ad copy vocabulary. Pepper them into your marketing materials where they fit naturally, enhancing your message without overwhelming your audience. Compose an effective selling ad by choosing the right advertising words. Using these "power words" will help to increase sales, keep your existing customers and gain new ones. Jul 5, 2018 · Whether you’re trying to minimize a home’s time on market or reap the return on its high-end appliances, using certain words in your listing description can help achieve either goal. The list of powerful marketing words is nearly endless. Here are some more to consider in your campaigns: Complimentary: This works almost as well as “free. Apr 12, 2010 · Advertising: Words That Sell Posted on April 12, 2010 by Wes Towers in Marketing Melbourne Good advertising communicates your business benefits to customers not necessarily the features. Mack elaborates: “Mention the many things that buyers are looking for. Whether you’re a salesperson or a marketer, everyone needs to have a go-to list of powerful marketing Here is a goldmine of sales words and phrases that’ll help you close deals like a pro. Use them any product or service. In each case, the power words are Mar 15, 2023 · Today, you’re going to learn 190 proven advertising words. Let these words enhance your content, rather than steal the spotlight. Dec 21, 2018 · You are about to see some words which I consider are Eye-catching advertising words that sell. Catchy real estate ads featuring the right real estate advertising words can change the trajectory of your real estate advertising efforts. In the example below, Mailchimp offers Advanced, yet easy tools. Besides professional photography, realtors need use the right words to “romance” a property with an effective description of it’s features…. Oct 28, 2020 · It's also worth noting that power words' utility extends beyond traditional marketing copy. Jul 10, 2017 · If consumers believe this product is a limited quantity and selling out at record speed, they’ll be much more likely to make the purchase at that moment. Get connections, followers, and friends on social media. Depending on what product you're trying to sell, certain words will be more suited than others. It’s difficult enough just figuring out how to sell, much less how to stay on your customers’ minds. At its core, Google Ads leverages precise ad copy to captivate audiences and drive measurable results. Write social media posts and ads that generate more clicks and conversions. Highlight everything new. Jan 14, 2025 · Power words are words that have a strong chance of triggering an emotional or psychological response in the reader. When square footage is limited, other qualities must shine. Sprinkle in real estate buzz words that sing. Sep 19, 2017 · Wealth: If you’re selling products and services related to money, wealth is a desirable word for customers. In any industry, “new” is a powerful advertising word. A. Bonus: 10 more words and phrases that trigger positive responses in readers. Keen, Kempt, Key, Kinetic, Knowledgeable, Known. Words sell. When well-executed, such phrases tend to strike a chord with prospects. Write social media posts and ads that generate more clicks and conversions. Let’s discuss some of the best words that sell: 1. 2. Basically Words That Sell gives you better alternatives (proven words that drive people to act) to use when selling your goods and services. So, steal these words and use them to your benefit. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. First and foremost, we have emotional marketing. 6. Plant them in your next campaign! Oct 14, 2024 · Whether you’re writing a new product description, crafting email subject lines and email campaigns, or designing an ad, persuasive words are your secret weapon. Par- Apr 4, 2019 · Here are 52 powerful marketing words you should be using. Mar 18, 2023 · Unique selling proposition (USP): A great slogan highlights what sets a product or service apart from its competitors. ” Words for Marketing & Sales. Mastering the art of using home description words in your property listings can make a huge difference. Boost sales with these powerful marketing words: 1. Apr 25, 2014 · It doesn't matter if you own a professional practice, service company, telemarketing firm, construction company, sell insurance, real estate, or sell business to business – How to Write Words That Sell will change your business and begin increasing your income from the day you read it… Don't let another day go by without learning the tips Jan 3, 2022 · Display ads are the most visual of online ads since there aren’t designated sections for text as you see with social media ads. For more selling inspiration, subscribe to the LinkedIn Sales Solutions blog. The right words will grab attention, boost engagement, and drive sales. Local MLSs, or the databases where for-sale property listings are aggregated and then disseminated to major real estate websites, typically have a character limit for real estate listing descriptions. Let’s dive in and explore the magic of words that sell! What Are Sales Words? Sales words are powerful terms and phrases that grab attention, spark interest, and motivate action. The Jedi Mind Trick of Organizational Behaviour. Choosing the right set of words to put into your real estate ads will make a huge difference when selling a Words that Sell by Richard Bayan is a comprehensive guide to crafting compelling and persuasive language for advertising, marketing, and sales. I hope once you are done with this article, these words help you sell whatever it is that you are trying to sell. Your. 9% for bottom-tier homes, 1. 10. Selling is about your prospects, not about your company. This is exactly what you want for your business. Jul 19, 2022 · Yes, definitely some hook words are there that cater such a huge difference. Jul 9, 2020 · Word Choice and Impact. Addressing customers in second person is beneficial for conversions. Let’s dive into the best practices that’ll help you use words that sell effectively. Examples include “risk-free” and “proven. Think about how the words you use relate to visual, auditory, and kinesthetic triggers. – A simple, 3-step process that’ll help you get the most out of these marketing words, along with a lot of real-world examples. By using captivating language, you can create a sense of excitement and allure that will draw potential buyers in. While a lot of Jan 28, 2025 · Using the right words in your sales copy, blog content or advertisements can help you convert leads and sell products. Catchy selling phrases help you cut through the clutter and grab your customer’s attention instantly. While marketing phrases have long existed, it’s not until recently that they became ubiquitous. To check out the book on Amazon (paid link) click here. Consistency: A good sales phrase is consistent with the company’s branding and overall messaging. Oct 26, 2022 · Here we’ve compiled a list of over 150 words and phrases that will help you effectively describe the homes you’re listing and entice buyers to come and take a closer look. Determine which adjective, noun, verb, or phrase best describes the property, and match it up with stunning images from Shoot2Sell! alluring Mar 26, 2025 · 1. Adding the words “be the first” to your marketing campaigns and advertisements will induce the feeling of being ahead. Zillow analyzed 3. Small Business Marketing Words That Sell. Words that sell are words that highlight your home’s best features, benefits, and value. K. Captivating Words to Sell Your Home. Nov 7, 2023 · To help you harness the persuasive power of language, we’ve compiled the ultimate list of words that sell. Words that sell: Make them your words. Jul 22, 2019 · This is a type of online advertising that resembles the content of the publication it’s displayed in with the intent to make it feel less like an ad. Combining power words with the relevant detail (for example, the exact product name) can ensure that the buyer’s expectations are fulfilled: Receive; Begin; Try; Save; Increase; Product Descriptions that Use Power Words. We’ll cover 107 here and discuss why they work. There are some advertising words for home selling that still work every time, reflecting the enduring desirability of certain features. TIME. Sale – It’s the Old Faithful of marketing words. Limited Offer 5. In marketing, selling and converting are two of the biggest goals for most brands. In all those cases — among several others — power words have been known to prompt action and increase conversion. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. These words are often used in copywriting, marketing, and advertising to make content more persuasive and engaging. Advertising is a huge part of the marketing industry. Across civilizations, from ancient tales to contemporary marketing endeavors, storytelling has served as a potent tool for forging connections and driving sales. If only there were some magical, hypnotic phrase that tapped directly into your audience's brain and convinced them to take action! We can't provide you with any magic words, but there are certain marketing phrases with a long, proven history Apr 5, 2006 · Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more . Journey Mar 16, 2025 · Power words are also known as “trigger words” or “emotional words“. Richard Bayan's "Words That Sell" delves deeply into this vital aspect of selling products and services, emphasizing how influential word choices can shape customer perceptions and drive sales. In this article, we’ll dive deep into the psychology behind persuasive language and provide you with a list of over 30 words that sell. Write down your home’s best-selling features. Persuasion can be used in almost any of your marketing campaign—across television, digital, print, audio, billboards, even PPC. Luckily, when the wordplay of marketing magicians is at your fingertips, finding the perfect words for your sales slogan is easy. A single word can have a huge say in whether a marketing campaign thrives or is a dud on arrival. Inside this article, you’ll get: – A giant list of words and phrases to write irresistible sales copy (and outshine your competitors along the way). When it comes to selling your home, the right words can make all the difference. Words such as “exclusive,” “limited time,” “irresistible,” and “transformative” have been proven to influence purchasing decisions. Use them to: Sell any product or service. 6 million home sales between 2016 and 2017 to identify which home features in listing descriptions are associated with a higher sale price Oct 11, 2018 · The words you speak and write can leave a huge impact (either good or bad) on people, so it’s important to choose them wisely. Feb 23, 2024 · Words can create a positive or negative impression, evoke emotions, and trigger actions. While it’s clear that words really do matter, there is one important note of caution. Aug 13, 2019 · If you’re advertising a product, this technique is powerful. I have scanned through lots of cosmetic ad headlines and the word that is used more frequently than any other I found in them is “Perfect”. 1. Evoke emotion with your marketing by checking out these incredibly powerful words that sell—sorted by emotion for easy reference. Power words have always been used in advertising, incorporated into elements such as headlines, body copy and taglines of advertisements. And it’s not just about the word itself. Catchy words spark interest. May 3, 2021 · Looking for emotional marketing words? Here are over 273 of them for fear, loyalty, anger, curiosity, and confidence—plus emotional copywriting examples to show you the power of emotive words in advertising! Feb 24, 2023 · Consider using the word outstanding in describing a one-of-a-kind home or feature within the house. Feb 14, 2025 · Whether you're crafting popups, email subject lines, ad copy, or landing pages, the words you choose can make or break your conversions. Their impact on customer perceptions can be both profound and immediate Feb 22, 2016 · If you create evocative advertising—words that sell to emotions—your bound for higher sales and market share. Regardless of whether you’re writing a property listing, a blog post, or posting your fantastic new listing on LinkedIn, words motivate prospects to check out the full story. 8% for middle-tier homes, and 1. Words like “nice,” “good,” or “effective” are rather bland. These words can be used in sales or marketing emails, to urge consumers to read blog posts, or to flesh out successful CTAs. Power words can be a crucial element in encouraging readers or audiences to take specific actions. Aug 28, 2022 · 2. Last Chance 6. Mar 11, 2025 · Power words are another essential tool in a marketer's arsenal. In this article, we define selling words and list 15 powerful selling words you can use for your business. Eye-Catching Advertising Words That Sells – Experts Pick! Discover how online advertising with Google Ads can help grow your business. Effective use of advertising words can highlight the benefits of a product or service and persuade customers to make a purchase. In today’s noisy marketplace, you need to stand out. Why Catchy Selling Phrases Matter. Your words can make or break a sale. For me, having this book at my side helps Jun 17, 2015 · Word choice is very important in all industries, but if you’re looking for marketing words that sell, we’ve got some great suggestions for you. The book is titled Words That Sell, by Richard Bayan. When used effectively, it can do wonders that you have never imagined. Opt for delightful, dazzling, or tantalizing instead. 7 out of 5 stars 1,128 Aug 25, 2020 · Words That Sell by Richard Bayan; More Words That Sell by Richard Bayan; The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use; Good Words Fast: The Unique Thesaurus for Business Writers, Journalists, Copywriters and More; BONUS Clever Trick: Read a Lot of Advertising Copy Now that you know these new persuasive sales words you can start applying them into your next sales conversations. They build credibility, create urgency, and sharpen pain points. Putting our (power) words into practice, let’s take a look at some real world examples. Not just that. You. ” Newsfeed. 9. What you’re selling must therefore be a high-quality, luxury item. Jul 1, 2021 · Words That Sell Drive Your Audience To Perform An Action. Crafting value propositions that sell is not just a skill; it's an art. Next time you have a headline, call to action, offer or statement that makes YOU snooze, check back to this list of words that sell and ask yourself what you want the reader to feel and which power words can spice things up. com Jan 28, 2025 · Advertising words represent terms used in advertising and marketing copy. Nov 7, 2016 · Another study conducted between 1997 and 2000 on 20,000 Canadian listings found that words such as “beautiful,” “move-in condition,” and “landscaping” will help you sell property while Jul 7, 2019 · Words that make the reader stop, feel something and then make them take an action. The magic lies in copywriting. Use this table of contents to see the best (and worst) words to use in your online marketing campaigns: Marketing Words to Use. With more sales and converted leads, you can increase brand awareness and boost your annual revenue. P. Let me show you how to Mar 20, 2024 · 📚 Free guide download >> 135 of the Best Words & Phrases for Marketing with Emotion . But in The Big Book of Words That Sell, award-winning copywriter Bob Bly, who has been writing winning copy for 4 decades, gives you a collection of persuasive words and phrases at a desktop reference – all organized alphabetically and grouped by category. Words possess an inherent power to influence, evoke emotions, and prompt action. The advertising industry is no different. People have a strong urge to be exclusive and unique and ahead of others. Advertising professionals use these words to attract and keep potential customers' attention. In fact, it may actually have more jargon, acronyms, and insider lingo than you […] Dec 19, 2023 · Using power words is a simple way to increase your conversions, as they are strong, persuasive words that writers use to trigger specific responses in readers to persuade and influence them; however, trying to come up with the right ones can be difficult and time-consuming, as there is no one-size-fits-all, perfect power word. 50 Real Estate Advertising Words to Use Nov 14, 2023 · Every industry has its “insider language”—words, phrases, and acronyms that sound like a foreign language to outsiders. Their Name Dec 27, 2017 · Words have power; we all know that. With this type of marketing, one uses words that evoke an emotional response from viewers. Jun 18, 2022 · In this blog, the expert copywriting team at Bold x Collective shares a variety of words and phrases that can be utilized to persuade consumers and enhance your marketing efforts. Objectively, marketing phrases tend to point customers towards the benefits of a product. So you can find the perfect words for the copy you are writing quickly and easily. Premium. Moving prospects down the marketing funnel (or the more current marketing cyclone) requires the right form of content. Find the perfect words and phrases to win over customers Jan 26, 2023 · Implementing advertising words that sell is a surgical process – requiring careful consideration. Feb 19, 2025 · A well-crafted marketing phrase can stick in a person's mind, creating a lasting impression and emotional connection with a product or service. Each of these words evokes a sense, and sensory language grabs people's attention. Optimize web . They can help you sell with words and drive sales without revamping your marketing strategy. Keep your classified ad headline short, but make it enticing and focused on the best thing about your house. Power words are selected based on their capacity to create an emotional impact or trigger a response. Get connections, followers, and friends on social media. Advertisers, marketers, bloggers—they all craft language to influence people. It's about understanding your audience, speaking their language, and offering solutions that genuinely enhance their lives. See full list on wordstream. Welcoming. Marketers and advertisers are constantly harnessing the power of these influential sales words to sell you Your choice of words can make or break your advertising campaign. Mar 17, 2017 · We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Words That Tap into Emotion; Words That Tap into Fear; Words That Make People Feel Safe; Words That Imply Urgency; Words That Show Value; Marketing Words to Avoid. Typically, these phrases will do things like: · Build trust Words wield incredible power, especially in the realm of sales. Best Selling Words For Marketers: 1. So now it’s over Mar 19, 2023 · Remodel – Another powerful word for all tier levels, the increase was, on average, 2. These words are some among the powerful marketing words in the world. Sep 10, 2019 · Robert W. It uncovers how selfish we are. Apr 5, 2006 · I worked briefly for a couple of trade magazines and Time-Life Books, then found my professional calling as an advertising copywriter -- first at Barron's and later at Day-Timers, where I served as copy chief from 1985 through 1999 and won six advertising awards. Jun 7, 2013 · Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. I have created a list of 92 powerful, compelling words that will help you sell your training. 7% for top-tier homes. In the right hands, the words gathered in this post can make your links irresistible to your prospective customers. Using a word like premium insinuates that your product or brand is superior to all other competitors. These words are called jargon, and only people who live and breathe that industry understand what they mean. Get customers and sell more with our digital advertising platform. Good copywriting means finding the right words that trigger the action you want people to take. My first book, Words That Sell, quickly became a standard marketing reference, and Jun 23, 2022 · Cross out any of your home-selling words that have negative implications. Whether you're aiming to improve brand awareness or boost lead generation, the right words can make all the difference. Google Ads ad copywriting is pivotal for digital marketing success. A. Include advertising words that sell your product in your marketing campaigns. Certified 8. To build long-lasting customer relationships, you need to get the right piece of content, in front of the right people, at the right time. We looked far and wide across all of these mediums for the best examples of persuasive ads, and we rounded up 13 ads that are exceptionally persuasive. Find out how. 100+ marketing trigger words (and why they work) There are hundreds of marketing trigger words. Today, I will show you 50+ powerful, persuasive words that sell, explain why they work, and give you real-life examples of how to use them effectively. In marketing and business, power words are the secret weapon of copywriters because they are proven to increase engagement, conversion, and sales. G: Guarantee. And, surprise… We identified 5 ADDITIONAL words that sell. Advertising words to know are those that are specific to the product you’re selling, and ones that people will remember. You can also use similar words, including alluring, spectacular, stunning, or breathtaking. It’s meant to grab attention and make people want to buy your product or service. Jun 11, 1998 · The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman 4. Think about the last time you clicked on an ad. 20 Words to Help Sell Your Home Faster At Modern Market REALTORS® When it comes to selling a home at Modern Market REALTORS® Looking for the perfect words to sell your home? Look no further than Modern Market REALTORS® ! Our experts share 10 advertising words to help you make a quick and profitable sale. In this article, I will discuss some powerful persuasive words that sell and help you close the deals with perfection. 1) You. In the same way that there are words that help your home sell faster or for more money, there are definitely some terms you'll want to steer clear of. This is a feature popularized by Facebook, the main screen of the website. Feb 23, 2016 · The 100 Persuasive Cosmetics Ad Words below are good examples. That’s the magic of attractive words for advertising at work. Copywriting on Studio Neat’s product page strikes the perfect balance between descriptive adjectives and being benefit-driven. Laudable, Law-abiding, Lawful, Leading, Leading-edge, Learned, Legal Dec 30, 2014 · The Ultimate List of Words That Sell. They all have their own intentions, which is another thing you’ll want to think about when you’re choosing your words. Keep these lists handy the next time you craft an email or social post. May 16, 2023 · Strong marketing words in print advertising should aim to evoke emotions, create intrigue, and communicate the key benefits or unique selling propositions of the product or service. Native ads are also referred to as “sponsored content. Use “You” and “Your” Frequently “You” is the most powerful word in marketing. Dec 10, 2014 · Okay, so this isn't one word, but they're all part of one family. What ever you are writing, focus on the pay off for the reader. Download These 5 EXTRA Words That Sell. Guaranteed 3. These carefully chosen words and phrases can evoke emotions, create urgency, and compel action. Exciting words for Feb 14, 2023 · The goal of advertising is in the words. Tell stories Nov 26, 2019 · The term “quartz” helped homes sell for 6 percent more, compared to “granite” at 4 percent. The word isn’t just used a little more than other words, but a whole lot more. Keep these lists handy the next time you craft an email Feb 1, 2024 · Choose sensory or emotional words. May 30, 2023 · Advertising Words that Sell. Here’s a curated list of the 33 most powerful sales words, proven to captivate and convert. These words evoke strong emotions and create desire or urgency in the minds of consumers. 10 Best Practices for Using Words That Sell. From describing the home’s layout to highlighting its best amenities, selecting the appropriate words can help create a persuasive listing and attract leads. Deep within our human nature lies an innate affinity for stories – and therein lies the key to successful selling. I bet it contained at least one powerful word that caught your eye. It offers over 6,000 words and phrases that spell the difference between “yadda-yadda-yadda” and incisive, influential language that actually sells. Posted by Emma Snider, HubSpot. Here are some key types of power words you can use in your marketing campaigns: Trust Power Words: These words help build credibility and trust with your audience. Let’s get started! Mar 3, 2025 · Use the top words that sell strategically and sparingly. The phrases and words you use in your real estate headline matter. Dec 30, 2021 · By Laia Cardona, on 30 December 2021. The best display ads pack a punch with the fewest number of words. Especially in the marketing world, Language is always considered as the most potent tool. Sep 10, 2019 · The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Exclusive 2. which are considered selling points. Your sentence needs to flow like a symphony, then hit like an emotional sledgehammer. The right words can entice, persuade, and motivate a prospect to take action. In the list below, we’ll look at 20 different advertising phrases that keep customers engaged or get their attention. , you could sell your properties faster. Saves Time 4. This article has compiled over 100 catchy marketing phrases, taglines, and slogans from some of the world's biggest and most successful brands. Real estate advertising words to avoid. S: Top performers use these ALL. Let’s explore some powerful advertising words that can help you sell your home: Nov 27, 2010 · It fits the description I just spoke of perfectly. May 14, 2024 · General Real Estate Words to Use When Selling a House. Compared to normal words, power words will more likely tap into core emotional motivators like joy, fear, hope, desire, and curiosity. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriter’s Handbook, which was voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York. They make your reader feel something. Key elements of effective Google Ads ad copywriting Dec 23, 2024 · Finding the right words can be hard, especially in high-stakes professional environments like sales. Free: Who doesn’t love freebies? This word grabs attention like no other. In real estate, words play a vital role in determining how fast property owners can sell their property. When we re-ran the numbers in 2021, 4 years after this original research. Dec 7, 2017 · This will forever be one of the most attention-grabbing words in sales and marketing. Take note of the following tips and real estate marketing hacks to help you create compelling copy that will help sell your house fast. . Oct 16, 2023 · Which power words actually sell? We’ve got a list of the top 29 most persuasive words that sell. Get it now 7. Almost all the writers use this word in their write-ups because it's so powerful and creates a one-on-one Jan 11, 2024 · Words that sell, relationships that last. Words have the power to create connections, evoke emotions, and drive action. These words work by tapping into your customer’s emotions and needs. Jan 22, 2020 · By using marketing phrases in your sales play, you can draw more attention to your brand. Words that sell are key to a successful business. Their writing is simple (typically at the fourth-grade reading level), but evokes deep emotions, motivations, desires, needs, and more. We only advocate using these words to describe your property if they’re actually true. 4. Written by Rayzelle Forrest Young for Gaebler Ventures. Think back to your childhood -- did your parents ever tell you it was impolite to talk about yourself? Apply that rule here. ifapfpy lptf kkmn mgac oqyy qotjp titfow usdmd sznrrfa thcqd psli ncizhhr fnb ehcowcv wthei